The brief is the excuse. The interviews are the pipeline.
You interview your ideal customers. We turn it into research featuring them as thought leaders, then distribute it to 400+ outlets. They get visibility—and you become the person who gave it to them.
Cold outreach gets ghosted. Generic content gets scrolled past.
Decision-makers delete pitches before reading them. Your LinkedIn posts don't open doors. You're the expert in your space—but nobody knows it.
And you don't have time to become a full-time content creator. You're busy running the business.
What actually works? Research they can use. Ideas they can steal. A reason to start a conversation that isn't "Want a demo?"
A demand gen system that gives before it asks.
Most marketing spend disappears when you stop paying. Authority compounds.
Authority Engine helps you interview your ideal customers, turn those conversations into research your market wants, and distribute it—so prospects find you already trusting your expertise.
$ engine --returns [short-term] warm conversations week-4 pipeline [long-term] SEO · backlinks · PR podcast presence a body of work that precedes you $ status: compounding
Immediate pipeline
Warm conversations start in Week 4. Every interview is a relationship with a qualified prospect.
Compounding authority
SEO, backlinks, PR, podcast presence—a body of work that precedes you into every conversation.
We start with strategy.
Who do you want to reach? What do you want to be known for? We design the research angle, identify interview targets from your network, and build the measurement plan.
You conduct the interviews.
Your team runs 8-12 strategic conversations using our guide. You're not extracting—you're giving. They get featured as thought leaders and distributed to 400+ outlets. You build the relationship.
We create the assets.
We synthesize insights into a 10-15 page Authority Brief, build a conversion-ready landing page, prepare PR materials, and create a social content kit.
We distribute and activate.
PR syndication to 400+ outlets. Journalist outreach. Podcast pitch campaigns. Social distribution. The brief launches—and you're the one who put them in front of all of it.
This isn't content marketing. It's give-first demand gen with a content engine.
Why interviewees become your best prospects
When the brief launches, they owe you. Not in a manipulative way—in a 'you gave them something valuable first' way. Referrals happen naturally. Inbound compounds.
Each 4-week cycle includes
Timeline
Choose your commitment level
Longer commitments mean lower rates—and compounding results.
Pilot
Test the full system
Total: $7,500
- Full Authority Engine
- 8-12 interviews
- 400+ outlet distribution
- All deliverables
Growth
Build your foundation
Total: $19,500
- Everything in Pilot
- Compounding authority
- SEO + backlink growth
- Quarterly strategy reviews
Dominance
Category leadership
Total: $33,000+
- Everything in Growth
- Priority support
- Network effect leverage
- Long-term partnership
Brief Only
$1,000Just the research layer. You get the Authority Brief, interview guide, and synthesis. You handle distribution.
Founding Client: 40% Off
3 of 5 spots remaining
We're looking for founding clients who want the full Authority Engine at a significant discount. Same deliverables. Full distribution. In exchange: case study + testimonial rights.
Limited time. Founding rates lock in for the duration of your engagement.
Not sure which tier?
Tell us your budget and goals — we'll scope the right engagement for you. We're a small team and our founders personally oversee each project.
Built for operator-led B2B brands
We partner with founders and teams who have deep expertise but need a systematic way to turn it into market leverage.
Moving Upmarket
Shifting from transactional sales to high-ticket/enterprise deals where trust is the currency.
Category Shapers
Not just participating in a market, but trying to define how it's understood.
Founder-Led
Where the founder's voice and vision are the company's strongest unfair advantage.
Ideal Fit
This probably isn't for you if...
No clear POV or differentiated expertise.
If you don't have a perspective worth distributing, we can't manufacture one.
Expecting immediate lead gen.
This compounds over time—warm conversations start in Week 4, but the real leverage builds over 3-6 months.
Want "content" without caring about distribution.
The distribution is the whole point. If you just want blogs, hire a writer.
B2C or mass-market products.
This is built for high-ticket B2B where relationships matter.
Frequently Asked Questions
Ready to build your pipeline engine?
We'll map your ICP, your offer, and whether this can realistically create pipeline for you. First call is fit + ICP map.
20-minute discovery call. No pitch deck.