iRocket Tools

02 · Idea

The right people. In your voice.

iRocket Tools is a LinkedIn commenting assistant you approve. It finds posts from the people you want to reach, drafts a comment the way you write, and shows you who answered.

03 · Mark

Built from a bubble.

The whole owl is a speech bubble. Two ear tufts, two big eyes, a small beak and a tail at the bottom left. Inside the product it is called Nod.

04 · Color

Ink. Chartreuse. Two themes.

Ink & Chartreuse. Near-black or warm paper does the work. One bright chartreuse marks the owl's eyes, the nod, the highlighted line and the primary button. Tap a swatch to copy its hex.

Night

Dark ground, light lettering, bright chartreuse.

Paper

Warm ground, dark lettering, olive for chartreuse text.

How much of each, on a typical screen

GroundPage and big areas.
SurfacesCards and wells.
InkText and the owl.
Chartreuse, 4%The one thing to do on the screen.

Contrast, plainly.

Chartreuse is bright, so on Paper it disappears. It is never text on Paper. Use olive there, and keep body text in ink.

Ink16.2 : 1
PassInk on Night. Body text.
Ink15.4 : 1
PassInk on Paper. Body text.
Nod11.6 : 1
PassInk on chartreuse. Buttons.
Nod11.6 : 1
PassChartreuse text on Night.
Nod4.0 : 1
Large onlyOlive on Paper. 18 px bold or labels, never body.
Nod1.4 : 1
NeverChartreuse text on Paper. Unreadable.

Color, do and don't.

DoApprove
Ink on chartreuse.Chartreuse is a fill. Dark text sits on it.
Don'tApprove
No chartreuse text on Paper.It is 1.4 : 1. Use olive.
DoWho answered
Olive for green-ish text.Large or bold, on Paper only.
Don'tChartreuse
everywhere
No flood of chartreuse.About 4% of a screen. It points at the one action.

05 · Type

Round to say it. Quiet to read.

Nunito for the name and the big lines. Inter Tight for everything you read. JetBrains Mono for labels and counts. No other families, and nothing thin.

Aa

Nunito 800 / 900

Display. The wordmark, headlines, buttons, big numbers.

The right people. In your voice.

Aa

Inter Tight 400 / 500 / 600

Reading. Product copy, drafts, long text.

Nothing posts until you approve.

Aa

JetBrains Mono 400 / 600

Labels, counts, hex, kickers.

3 waiting for you

The scale.

DisplayNunito 900 · 72 / 68
-3.5% tracking
Give it the nod.
HeadlineNunito 900 · 40 / 42
-2.5%
Dana replied 2h ago.
TitleNunito 800 · 24 / 28
Who do you want to reach?
BodyInter Tight 400 · 17 / 26
It reads the post, checks the author against your sentence, and drafts one comment in your voice. You read it before anything goes out.
UIInter Tight 500 · 14 / 20
Approve  ·  Edit  ·  Reject  ·  Jump in
LabelJetBrains Mono 600 · 11
+14% caps
Waiting for you · Sample
CountJetBrains Mono 600 · 28
25 / 50 comments a day

Sample UI copy, set properly.

Review · 3 waiting for you

Nothing posts until you approve.

Dana wrote about hiring a first sales lead. Your draft answers the one point worth answering, in your voice.

Approve
  • Headlines are short. Nunito 900, tight tracking, sentence case, one full stop.
  • Nothing under weight 400. No hairlines, no light cuts, anywhere.
  • Mono is for labels. Caps, spaced, 11 px and up. Never a paragraph.
  • Drafts are Inter Tight. The comment is the user's voice, so it is set plain.

06 · Voice

Calm. Sharp. Never loud.

Like a trusted chief of staff. It drafts, picks what matters, and never sends without your OK. Short sentences. No exclamation marks. Specific.

✓Drafts a comment in your voice
✕Auto-comments for you
✓You approve each one
✕Set it and forget it
✓The right people
✕More reach. Go viral.
✓Careful by design
✕100% safe. No bans.

The same post, two replies.

In voice
DR
Dana R.Founder, Sample Co

We are hiring our first sales lead. Turns out the job post is the easy part.

The post is the easy part. What we got wrong first was the trial task: it should look like a real week.

Reacts to one specific line. Plain. Asks nothing it can't use.

Sample
Off voice
DR
Dana R.Founder, Sample Co

We are hiring our first sales lead. Turns out the job post is the easy part.

Great post! Hiring is SO important for growth. Love this! #hiring #sales

Flattery, exclamation marks, hashtags. Could be sent to anyone.

Sample

Microcopy, as shipped.

Nothing posts until you approve.

Review · header

Dana replied 2h ago.

People · row Sample

Skipped: not a match.

Activity · reason

Nothing to review. We'll look again after the next search.

Review · empty

Your home computer is offline, so this account is paused.

Accounts · status

LinkedIn asked for a security check. We stopped and left it to you.

Accounts · stopped

Always

  • Nod means approve. Use it for the moment you give the OK.
  • "Home computer", not "proxy".
  • Say what happened, who it was, and when.
  • Every number is real or marked Sample.

Never say

  • automate, auto-comment, bot, pod, autopilot
  • growth hack, viral, 10x, scrape, undetectable
  • grade, receipt, "AI slop"
  • Anything about "Hoot", or owl puns.
The read-aloud testiRocket Tools drafts LinkedIn comments in your voice for the people you want to reach, and nothing posts until you nod.

07 · Kit

The margin kit.

Everything a page is built from: icons, bubbles, the highlighter, stamps, chips, buttons and the comment card.

08 · App

Five screens. One nod.

The whole loop on a phone: say who you want to reach, review one draft, check your voice, see who answered, and keep the home computer online. Tap around. It is all sample data.

09 · Share

Made to be passed on.

The link preview, three social cards, the daily email and the favicon in a tab.

10 · Rules

Short rules. No exceptions.

Always

  • Show the owl in ink, paper or on the chartreuse tile. Nothing else.
  • Spell it "iRocket Tools": lowercase i, capital R, capital T.
  • Keep clear space of one eye-disc diameter around the owl.
  • Say "Works with LinkedIn. Not affiliated with LinkedIn."
  • Put "Made with ♥ by justbadge.com" in every footer.
  • Label every number and name that is sample data.

Never

  • Never use LinkedIn's name or logo in our name or mark.
  • Never use LinkedIn blue, or an "in" box.
  • Never make the owl orange, or put it on orange.
  • Never promise account safety. No "100% safe", no "no bans".
  • Never use glow, hairline letters, or a busy background behind the logo.
  • Never make the owl read as a cat, or call it "Hoot".
Do
Three grounds.Ink, Paper, or the chartreuse tile.
Do x
Keep clear space.x = the eye-disc diameter, on every side.
Don't
Don't stretch.Scale it evenly, always.
Don't
Don't recolor it orange.Not orange, and never LinkedIn blue.
Don't
No box around the owl.No square badge or letter box that echoes LinkedIn's mark. The owl stands on its own.

End · Colophon

Set in three faces.

Fonts and licenses

  • Nunito 800, 900. SIL Open Font License 1.1.
  • Inter Tight 400, 500, 600. SIL Open Font License 1.1.
  • JetBrains Mono 400, 600. SIL Open Font License 1.1.
  • All served by Google Fonts. No other families.

Files

  • Brand guide this page.
  • Brand core voice, words and rules, in plain text.
  • Logo files wordmark, owl and app-icon SVGs.

Notes

  • Every name and number in this guide is sample data.
  • Works with LinkedIn. Not affiliated with LinkedIn.
  • Site: irocket.tools. App: app.irocket.tools.

Made with ♥ by justbadge.com

iRocket Tools is a sibling of iRocket Digital, made by Just Badge.